A website’s privacy policy is designed to educate the visitor about what information is “collected”, where the information is transferred, what rights the website visitor has with respect to the information, how to exercise those rights, and much more.

Web sites actually always include content from third parties. This can be cookies, but also fonts, external scripts, styles and other content. When these contents are integrated and displayed in the visitor’s browser, personal data is always transferred to third parties. A visitor to the website is initially unaware of this. Maybe he doesn’t care – but it is essential that the person responsible for the website includes this in his privacy policy. If a visitor wants to know where his or her data could potentially appear during his or her visit to the website, he or she should be able to find this in the privacy policy.

And this is exactly what is special about SITE-Verifier: After SITE-Verifier automatically finds the embedded privacy statement, the website will be searched for any embedded third-party content. SITE-Verifier also performs other checks, including whether the website is encrypted when you access it, whether the encryption of login fields is consistent, whether social media is included in accordance with data protection regulations, and much more. The results are used to check the privacy policy of the website. If SITE-Verifier detects a discrepancy between the technical image of the website and the privacy policy, it will note this in the report. Depending on the severity of the discrepancy, more or less points will then be deducted from the privacy rating. In addition, the data protection declaration is compared with other requirements of the GDPR. For example, it is checked whether the data protection declaration contains the necessary specifications such as purpose limitation, contact information, rights of data subjects, etc. Here too, any discrepancy is noted in the report and at the same time leads to a lower data protection rating for the website. Of course, SITE-Verifier will also show in the report how to increase privacy and make the privacy statement better.